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Understanding how to set up Google Analytics for media buying transforms raw performance data into actionable insights that directly impact your campaign ROI. Media buyers often struggle with fragmented tracking across multiple platforms, leading to incomplete attribution and missed optimization opportunities. This resource walks through proper configuration of conversion goals, event tracking, and audience segments specifically designed for paid advertising workflows. You'll learn how to connect Google Analytics with your ad platforms, establish reliable data pipelines, and structure your account for scalable reporting. Whether you manage small-budget campaigns or enterprise-level spend, mastering this foundational setup unlocks the precision needed to reduce waste and maximize conversions across channels.