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Understanding how to reduce ad fatigue on TikTok without lowering spend is critical for maintaining campaign efficiency as platform competition intensifies. Ad fatigue—the decline in engagement when users see the same creative too often—silently erodes your return on ad spend, yet many advertisers overlook frequency monitoring until performance has already degraded. This guide examines the mechanics of view frequency on TikTok, showing you exactly how to identify fatigue signals and adjust targeting parameters to keep your audience engaged. The resource walks through concrete metrics like frequency thresholds, audience segmentation strategies, and creative refresh timing that prevent wasteful impressions on already-exposed segments. Media buyers and performance marketers managing mid-to-large budgets will find the frequency monitoring framework particularly valuable, as it isolates optimization levers that don't require cutting spend.