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Selecting the right combination of Facebook Google TikTok account selection for ecommerce merchants involves understanding platform-specific strengths and audience overlap. E-commerce teams managing multi-channel campaigns must coordinate account types, creative policies, and approval timelines across three fundamentally different ad ecosystems. The comparative analysis shows Facebook's advantage in conversion tracking and retargeting precision, Google's dominance in bottom-funnel intent capture, and TikTok's ability to reach younger demographic segments with lower cost-per-impression metrics. Each platform presents different account-level controls, attribution models, and scaling trajectories that directly impact monthly ad spend efficiency. Operators adopting all three simultaneously gain diversified traffic sources while reducing dependence on any single network's algorithm or policy changes.